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Ftp Search Engine

Ftp Search Engine

 

 

 

Unlike Web search engines, an ftp search engine produces a list of files in your Web browser's window instead of a list of Web pages. The one hosted at Halcyon displays clickable links to the files it found, along with links to parent directories on the ftp servers where the files are stored. This makes it easy to back up one level in the server's file system. Also shown as hypertext links are the ftp servers themselves, so you can quickly access the main listings of available files.

 

The Halcyon site is little more than a quick "front end" to a search system in Norway. It's called FTP Search and was created by Tor Egge. If you log onto the Halcyon page and view the HTML source, you'll see how you can create a locally stored page on your own computer that will feed into the search engine in Norway. (You could actually just use the HTML code as-is, but be a little creative. Narrowing HTML code verbatim won't teach you anything about how the Hypertext Markup Language really works.)

 

If you're new to the near-total lack of policing on the Internet, you might be surprised or even shocked to discover that the ftp search engine will uncover hordes of pirated files in addition to legitimate ones. I'm pointing this out as a warning, not as encouragement, because you have no way of knowing if the site that is storing a particular file got it on the sly.

 

You'll also find that the thousands of file servers on the Internet often store old versions of programs along with newer versions. This is a big help if you've upgraded a freeware or shareware program only to find that the newer version is buggy. You can usually find the older version quickly.

 

Sometimes, files you try to download might not come across because some servers require authenticated logins -- connections made by users who have accounts on the servers. At other times, servers that allow anonymous connections (as most do) will seem to balk, also, probably because they are busy. (All ftp servers have a limit on how many computers can be connected at one time.)

 

Unfortunately, Microsoft's Web browsers are unable to tell you what's actually going on when this happens. You'll see a message saying "The server returned extended information," and that's all. (A Microsoft engineer once told me that message is the browser's way of saying, "Yo! I dunno what's wrong!")

 
Pay Per click Search Engine

Pay Per click Search Engine

 

 

 

A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results.

 

You pay only when a searcher or clicker (I use these terms interchangeably) clicks on your listing and connects to your site. You don’t pay to list, you only pay for clicks or click throughs.

 

You list your website by selecting keywords that refer to your product or service. For each keyword you determine how much you are willing to spend. The higher you bid the higher you will appear in the search results.

 

PPC search engines usually combine paid listings with unpaid listings to ensure any given search produces sufficient results. Typically, unpaid listings (also known in the industry as ‘fodder’) are provided by another search engine such as Inktomi, Google or the DMOZ project.

 

Most of the PPC search engines list the bid price in the results pages, but I believe it is more effective to keep bids off the results page. Listing bid amounts detracts from the perceived quality of the results and can unnecessarily bias a searcher’s behaviour.

 

When choosing a PPC search engine consider its functionality as a search engine. Several of the PPC search engines reviewed fail to produce a useful search engine for a combination of reasons.They are either too slow, have distracting interfaces, poor navigational guides or just don’t have a set of results at all.

 

It is in your interests as an advertiser to sign up with a functional PPC search engine. Searchers won’t come back to a PPC if they can’t find what they are looking for. That’s why in my overview, I have commented on speed, search results, and usability of the site. If you would like to learn more about bid strategies and how to maximise your return on investment, I suggest you read Steve Harrison's insightful book Mastering the PPCs.

 

So let’s take a look at what’s on offer. If you know of any other PPC search engines please tell me. Since beginning this guide, some engines have already dropped out of the market. It appears Simple Search, 4MyNet, 3Apes, GoPile, Ultimateresource and Zcoolweb have all bitten the dust. If you know of any others that have closed shop let me know. In addition please let me know your opinions on the PPC search engines and I will post them on the site. Let me know how they rate as a marketing tool and as a search engine. Also if you are the owner of a PPC search engine and you would like to advertise on this site, just drop me a line to discuss the opportunities.

 
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